Believe it or not folks but I am not a wizard.
I say this because many seem to think that I can wave my magic “online marketing wand” and make money effortlessly rain from the heavens for their business regardless of their budget or capabilities.
- product or service sucks; or
- there’s no demand for it;
- or it’s incorrectly priced; or
- you’re targeting the wrong people
no online marketing strategy in the world is going to help you.
Online marketing is not a cure-all for your business woes. It falls under but one of the four Ps of marketing. In order to succeed you must have all your ducks lined up across all four of these critical pillars of business.
If you do have a product or service that is in demand or fulfils an unmet need and it is priced appropriately then “yes” I or any other online marketer will probably be able to assist.
If you ain’t:
- uploading to Youtube; and
- buildin’ sites and apps on the regular:
don’t try to offer me advice on how to do my job and market using these tools because I will not respect your opinion.
I can’t stand those who give advice from a theoretical point of view. I respect the opinions of those who speak from experience only. Competence comes from repeated, daily practice. If you want to master the tools, learn their subtleties and nuances and earn my respect for your opinion in the process you must put in the hard yards – there is no substitute.
Presentation I gave in early 2012 covering the basic tools and disciplines of online marketing.
The gist of it is:
Most startups are bootstrapping which means they’re probably going to have to use word of mouth marketing to generate publicity. For those that do have the budget to pay to acquire customers there are many options but it’s important to learn the relevant metrics so that they can guage the success of their marketing efforts.
Surprisingly, this presentation was viewed over 200 times within the first 12 hours of being uploaded to Slideshare which is a great example of content marketing in action.