A Brief Overview of Online Marketing

20 Feb

Presentation I gave in early 2012 covering the basic tools and disciplines of online marketing.

Marketing for Startups

7 Feb

The gist of it is:

Most startups are bootstrapping which means they’re probably going to have to use word of mouth marketing to generate publicity. For those that do have the budget to pay to acquire customers there are many options but it’s important to learn the relevant metrics so that they can guage the success of their marketing efforts.

Surprisingly, this presentation was viewed over 200 times within the first 12 hours of being uploaded to Slideshare which is a great example of content marketing in action.

Novel use of Augmented Reality – Sharky the Beaver

26 Nov

Advertising at its Finest

20 Nov

Absolutely love this almost perfect delivery of what is essentially, a bland and serious public safety message. Other than the fact that I would’ve also produced a cut down version that gets to the point faster it is almost flawless. Catchy jingle, humorous animation, no wonder it’s going viral.

Print Ain’t Dead

10 Oct

What a great convergence of print and digital in this simple yet innovative marriage of old and new mediums.

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