She has managed to keep herself in the spotlight for nearly three decades in a notoriously fickle industry.
She has managed to consistently keep herself front of mind through constant re-invention and re-branding.
She has continued to sell herself to us for decades and succeeded.
In order to sell successfully on the web you have to constantly move with the times and embrace the latest changes. If your strategy is limited to having a simple website that is rarely, if ever updated and more like an online brochure then you are as relevant as the perm Madonna wore in the 80s.
Move with the times and just like Madonna, you too can continue to survive and prosper in a notoriously fickle and ever changing world.