Mal Gordon – How to Sell on the Web

Excellent case study in what can happen when you combine brand advocacy and social media – a movement centred around an ice cream many of us enjoyed as children.

Fast loading, easy to read and navigate, attractive, intuitive design, is this the greatest website ever?

http://yvettesbridalformal.com/index.htm

One of the greatest viral sensations of the past few years has been the Ken Block, DC Shoes and originally Subaru but now Ford Gymkhana series of videos. They’re best described as car ballet with a skater youth sort of edge.

The original videos were inventive, clever and downright mesmerising which led to them becoming viral smashes with a combined total of tens of millions of views on Youtube and other video sites.

The latest incarnation looks more like a rap video clip with the car ballet thrown in as an aside. However, this is just a promo clip so i’m hoping that they stick to the script and deliver yet another inventive video though I must admit that the novelty is starting to wear off. Will this third act prove as successful as the previous two?

Note the ‘like’ to ‘dislike’ ratios for the three videos. I imagine that the team behind Gymkhana 3 will be paying very close attention to the tepid welcome the promo has received and alter the final edit to suit.

In case you missed part two

And the original viral smash

Yes, dear reader, I understand you’re busy. That’s why I offer a free email subscription service that will send you a digest of all my posts every Monday.

To subscribe, just fill in your email address in the box on the right hand side menu bar and we can keep in touch.