I remember Christmas Day, 1987 well. It stands out as the greatest Christmas ever because I was nine and found this under the tree on that morning.
I was not expecting to find this awesome aerial killing machine sitting under the tree and it made a distinct impact because my expectations were exceeded.
Exceed your customers’ expectations
Under-promise and over-deliver and your customers will love you forever. I still remind
my mum Father Christmas/Santa of what an awesome job they did on a regular basis nearly twenty-three years after the event because it made such an impact. This over-delivery had me thinking very fondly of her them for many years to come. Their personal brand was greatly boosted. Literally no christmas gift has come as close to making me as happy, I mean, I was literally as happy as this guy and nothing has topped it since.