The honeymoon phase with social media is over. Checking your Facebook, Linkedin or Twitter is now a daily chore much like checking email.
The Facebook page is up, Linkedin Group is live and Twitter account it tweeting.
The ‘how’ of social media has been taken care of.
Time to optimise:
What content is likely to be most engaging?
How often should I post content?
How much time should I dedicate to regular monitoring of my presence?
At what times of the day should I check on these points of presence?
How quickly should I aim to respond to queries?
What are the optimal days for engagement?
What are the optimal times for engagement for my industry?