Theoretically, we are all rational and logical beings. If we can purchase something for a dollar, there would be no logical reason to pay six for it. I’ve developed a fondness for a particular brand of mineral water lately. Instead of buying in bulk and purchasing in the value size 1.25 litre
I prefer to go all out and grab the six pack of smaller glass bottles instead and gladly pay SIX TIMES more for the priviledge.
So why do I do it?
Because drinking San Pellegrino is so much more enjoyable from a tiny glass bottle that fits snugly in your hand, it’s a superior experience. All we ever look to purchase are great experiences, create something special and you’ll have a ready made audience that will gladly pay more.