Most startups are bootstrapping which means they’re probably going to have to use word of mouth marketing to generate publicity. For those that do have the budget to pay to acquire customers there are many options but it’s important to learn the relevant metrics so that they can guage the success of their marketing efforts.
Surprisingly, this presentation was viewed over 200 times within the first 12 hours of being uploaded to Slideshare which is a great example of content marketing in action.
Absolutely love this almost perfect delivery of what is essentially, a bland and serious public safety message. Other than the fact that I would’ve also produced a cut down version that gets to the point faster it is almost flawless. Catchy jingle, humorous animation, no wonder it’s going viral.
The top performers are non-conformists, they think differently from the masses and don’t follow the status quo. They are willing to take risks and gamble on work that is unexpected and different. Because it is unexpected and different it cuts through and can engage an audience to sell a concept, product, service or cause.
Marc Faber is my favourite contrarian. Marc is renowned for taking big bets against popular opinion and winning. When the crowd is wrong, Marc is usually right. He is quite vocal in voicing his often at times unpopular opinions and can be quite controversial in his outlook. His insights are eerily accurate and are often at odds with government rhetoric often used to placate the masses.
Being a non-conformist isn’t easy, just ask the unpopular kid in high school who chose not to conform and wear the latest fashion brands but chose unique clothing as a statement of individuality. I also believe that non-conformists are that way by nature. However, I feel there’s a lot we can learn from them. For some, the oft-thrashed cliche “out of the box thinking” is a way of life, not just a tool to be used whenever a challenging problem or brief is to be tackled.
I'm a Digital Strategist based in Perth, Western Australia who lives and breathes online marketing in all its forms. I build, implement and optimise customer acquisition and branding strategies from zero to six figure budgets.
All views expressed here are my own.