Mal Gordon – How to Sell on the Web

The bounce rate of a website is the proportion of visitors who arrive and leave on a single page without visiting any other pages. Bounce rates vary widely across sites and industries (of my 12 personal sites the variance is from 6-80%) though a general rule of thumb is that about half of your traffic will bounce.

This site (malgordon.com) currently enjoys a bounce rate of 6.43% which is very low. If you’re going to take the time and energy to build a site you want your visitors to stick around so you can sell them an idea or product, you want to reduce your bounce rate.

Factors I think that have contributed to such a low rate:

1. It is Updated Regularly

Whilst I have my regulars who visit daily many visit less regularly. When they arrive I suspect that they will want to read all the new posts.

2. It is Content Rich

This site now contains over 500 pages of information and counting. That represents over 500 assets to appear in search engine results that can be shared freely on the internet. If someone has shown interest in my thoughts they’re likely to want to drill down and see what else I have to offer (more content = good).

3. It is Easy to Navigate

The categorised header menu and sidebar archive menu makes exploration easy and intuitive. They are automatically inserted into every page and article I create. The navigation system is common to many other blogs on the web for instant familiarty for many which means that no instructions are required.

4. It has a Search Function

In the top right which encourages visitors to delve deeper into the site and read more than one article per visit.

It’s been a big day in digital for me as I came across these beauties.

http://www.anzfisheries.com.au/

http://www.theirhands.com.au/

http://www.takethislollipop.com/

You’d be amazed at what you can do with a little bit of elbow grease and a good dollop of WordPress ingenuity.

*sniff* I am so proud of my baby

www.darkhorse-advertising.com

Most of the sites I build include RSS feeds.

Really Simple Syndication is just that! It is a great way for visitors to your website to subscribe to it so that they will be notified via email or their web browser whenever you update your website.

This site has gone from having no visitors at all to being in the top ten percent of most visited sites on the web according to Alexa.com in just under seven months

If you desire results like this for your business then the good news is that you can purchase the very same type of website that I used to achieve these results from me and I will set it up for maximum impact and social media integration for you.

The look and feel of the site can be customised with your company’s logo, style guide, etc. so that it doesn’t have to look like everyone else’s and has more impact.