The bounce rate of a website is the proportion of visitors who arrive and leave on a single page without visiting any other pages. Bounce rates vary widely across sites and industries (of my 12 personal sites the variance is from 6-80%) though a general rule of thumb is that about half of your traffic will bounce.
This site (malgordon.com) currently enjoys a bounce rate of 6.43% which is very low. If you’re going to take the time and energy to build a site you want your visitors to stick around so you can sell them an idea or product, you want to reduce your bounce rate.
Factors I think that have contributed to such a low rate:
1. It is Updated Regularly
Whilst I have my regulars who visit daily many visit less regularly. When they arrive I suspect that they will want to read all the new posts.
2. It is Content Rich
This site now contains over 500 pages of information and counting. That represents over 500 assets to appear in search engine results that can be shared freely on the internet. If someone has shown interest in my thoughts they’re likely to want to drill down and see what else I have to offer (more content = good).
3. It is Easy to Navigate
The categorised header menu and sidebar archive menu makes exploration easy and intuitive. They are automatically inserted into every page and article I create. The navigation system is common to many other blogs on the web for instant familiarty for many which means that no instructions are required.
4. It has a Search Function
In the top right which encourages visitors to delve deeper into the site and read more than one article per visit.