Mal Gordon - How to Sell on the Web http://malgordon.com how to generate leads and sell using new media Mon, 18 Mar 2013 02:32:37 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 A Brief Overview of Online Marketing http://malgordon.com/a-brief-overview-of-online-marketing?utm_source=rss&utm_medium=rss&utm_campaign=a-brief-overview-of-online-marketing http://malgordon.com/a-brief-overview-of-online-marketing#comments Wed, 20 Feb 2013 00:58:07 +0000 Malcolm Gordon http://malgordon.com/?p=3752 Presentation I gave in early 2012 covering the basic tools and disciplines of online marketing.
]]> http://malgordon.com/a-brief-overview-of-online-marketing/feed 0 Marketing for Startups http://malgordon.com/marketing-for-startups?utm_source=rss&utm_medium=rss&utm_campaign=marketing-for-startups http://malgordon.com/marketing-for-startups#comments Thu, 07 Feb 2013 04:16:08 +0000 Malcolm Gordon http://malgordon.com/?p=3742 The gist of it is:

Most startups are bootstrapping which means they’re probably going to have to use word of mouth marketing to generate publicity. For those that do have the budget to pay to acquire customers there are many options but it’s important to learn the relevant metrics so that they can guage the success of their marketing efforts.

Surprisingly, this presentation was viewed over 200 times within the first 12 hours of being uploaded to Slideshare which is a great example of content marketing in action.



]]> http://malgordon.com/marketing-for-startups/feed 0 Novel use of Augmented Reality – Sharky the Beaver http://malgordon.com/novel-use-of-augmented-reality-sharky-the-beaver?utm_source=rss&utm_medium=rss&utm_campaign=novel-use-of-augmented-reality-sharky-the-beaver http://malgordon.com/novel-use-of-augmented-reality-sharky-the-beaver#comments Mon, 26 Nov 2012 05:17:04 +0000 Malcolm Gordon http://malgordon.com/?p=3737



]]> http://malgordon.com/novel-use-of-augmented-reality-sharky-the-beaver/feed 0 Advertising at its Finest http://malgordon.com/advertising-at-its-finest?utm_source=rss&utm_medium=rss&utm_campaign=advertising-at-its-finest http://malgordon.com/advertising-at-its-finest#comments Tue, 20 Nov 2012 00:13:28 +0000 Malcolm Gordon http://malgordon.com/?p=3731 Absolutely love this almost perfect delivery of what is essentially, a bland and serious public safety message. Other than the fact that I would’ve also produced a cut down version that gets to the point faster it is almost flawless. Catchy jingle, humorous animation, no wonder it’s going viral.



    ]]> http://malgordon.com/advertising-at-its-finest/feed 0 Print Ain’t Dead http://malgordon.com/print-aint-dead?utm_source=rss&utm_medium=rss&utm_campaign=print-aint-dead http://malgordon.com/print-aint-dead#comments Wed, 10 Oct 2012 00:30:09 +0000 Malcolm Gordon http://malgordon.com/?p=3722 What a great convergence of print and digital in this simple yet innovative marriage of old and new mediums.



    ]]>     http://malgordon.com/print-aint-dead/feed 0     What do Advertising and Finance Have in Common? http://malgordon.com/what-do-advertising-and-finance-have-in-common?utm_source=rss&utm_medium=rss&utm_campaign=what-do-advertising-and-finance-have-in-common http://malgordon.com/what-do-advertising-and-finance-have-in-common#comments Mon, 24 Sep 2012 00:55:10 +0000 Malcolm Gordon http://malgordon.com/?p=3709  

    The top performers are non-conformists, they think differently from the masses and don’t follow the status quo. They are willing to take risks and gamble on work that is unexpected and different. Because it is unexpected and different it cuts through and can engage an audience to sell a concept, product, service or cause.

    Marc Faber is my favourite contrarian. Marc is renowned for taking big bets against popular opinion and winning. When the crowd is wrong, Marc is usually right. He is quite vocal in voicing his often at times unpopular opinions and can be quite controversial in his outlook. His insights are eerily accurate and are often at odds with government rhetoric often used to placate the masses.

    Being a non-conformist isn’t easy, just ask the unpopular kid in high school who chose not to conform and wear the latest fashion brands but chose unique clothing as a statement of individuality. I also believe that non-conformists are that way by nature. However, I feel there’s a lot we can learn from them. For some, the oft-thrashed cliche “out of the box thinking” is a way of life, not just a tool to be used whenever a challenging problem or brief is to be tackled.



    ]]>     http://malgordon.com/what-do-advertising-and-finance-have-in-common/feed 0     10 Things I Learnt At Startup Weekend http://malgordon.com/10-things-i-learnt-at-startup-weekend?utm_source=rss&utm_medium=rss&utm_campaign=10-things-i-learnt-at-startup-weekend http://malgordon.com/10-things-i-learnt-at-startup-weekend#comments Fri, 07 Sep 2012 17:58:09 +0000 Malcolm Gordon http://malgordon.com/?p=3704 1. Practice your pitch

    2. you will quickly discover whether your idea has legs or not by the amount of buzz you can generate

    3. you’re going to need leadership skills to succeed in the startup world

    4. give your idea a chance, don’t hide it at the back of the room and leave it unattended because you’re too busy listening to everyone else’s pitches to sell yours.

    5. if you’re not excited about your own idea it’s nigh on impossible to get others excited about it

    6. JFDI – just get up there and pitch. It gets easier and you’ll get better

    7. Feedback is immensely valuable. Without it you could die wondering whether you’re sitting on something that can gain traction or not.

    8. Small, focussed teams can move mountains fast.

    9. The whole is greater than the sum of its parts – see point 8

    10. Startup Weekend is awesome! You quickly learn valuable lessons that will serve you for a lifetime.



    ]]>     http://malgordon.com/10-things-i-learnt-at-startup-weekend/feed 2     Is the Pinterest Fad Over? http://malgordon.com/is-the-pinterest-fad-over?utm_source=rss&utm_medium=rss&utm_campaign=is-the-pinterest-fad-over http://malgordon.com/is-the-pinterest-fad-over#comments Fri, 31 Aug 2012 00:45:51 +0000 Malcolm Gordon http://malgordon.com/?p=3695  

    Looks like little to no growth in the number of page views for about the past six months or so.

     

    Pinterest growth stalls

    screenshot courtesy of Alexa.com

     



    ]]>     http://malgordon.com/is-the-pinterest-fad-over/feed 2     Advertising at its finest – Carlton Beer Chase http://malgordon.com/advertising-at-its-finest-carlton-beer-chase?utm_source=rss&utm_medium=rss&utm_campaign=advertising-at-its-finest-carlton-beer-chase http://malgordon.com/advertising-at-its-finest-carlton-beer-chase#comments Thu, 30 Aug 2012 05:08:50 +0000 Malcolm Gordon http://malgordon.com/?p=3692 Sometimes I forget why I got into the whole Marcomms/advertising game. Then I see work like this and all is good in the world.

     
    ]]>     http://malgordon.com/advertising-at-its-finest-carlton-beer-chase/feed 0     The Future is Creepy http://malgordon.com/the-future-is-creepy?utm_source=rss&utm_medium=rss&utm_campaign=the-future-is-creepy http://malgordon.com/the-future-is-creepy#comments Thu, 23 Aug 2012 01:00:56 +0000 Malcolm Gordon http://malgordon.com/?p=3687 All the hottest trends in digital, in the same place, at the same time! I spotted:

  • gamification
  • Augmented Reality
  • bio-augmentation – corneal eye implants/Google Glasses taken to the nth degree
  • the appification of software

    • Sight from Sight Systems on Vimeo.
    ]]>     http://malgordon.com/the-future-is-creepy/feed 0