How Not to Sell on Facebook
28 Jul
Okay, somebody’s got to say something. I know that Facebook advertising is a bit of a new thing for many but the quality of the images used in most ads is just appalling.
It’s just mindless wallpaper, it’s like someone raided the generic istock image library and stuck it up on Facebook and prayed that we would make sense of it all. Too many ads use images that are:
Generic
Bland; and
Unoriginal
They break the first cardinal rule of advertising which is – GET THE AUDIENCE’S ATTENTION FIRST
because they clearly fail to do so. It’s like every small business operator in the land let their ten year old choose some generic image that is vaguely related to their business and thought “that looks professional.”
Well I have news for you lot – it doesn’t!
It screams “i’m too bloody cheap to employ a photographer or have a graphic designer knock up something whiz bang for a small fee!”
These images do not grab your attention and are filtered out, they are a waste of space and would be considered visual pollution if we bothered to notice them in the first place!
Would you want to click on any of these?
And herein lies the opportunity. If you do make the supreme sacrifice to employee the services of a professional art director, graphic designer or photographer I can guarantee that you are going to stand out and make a splash.
Your image will be king amongst men and your response rate will probably be alot higher than that of the dross that surrounds it. So if you are going to take a hands on approach to your online marketing and do opt to try Facebook Advertising I suggest that you spend a bit of time and effort planning the campaign so that it has a greater chance of being effective or employ a professional to do it for you. For god’s sake, don’t just stick any old rubbish up there because it’s vaguely related to your industry and we’re all supposed to know this.
Popularity: unranked [?]
