How Not To Sell on Twitter

There’s a right way and a wrong way to market on Twitter. Here are some examples where marketers didn’t get it right.

An automatically generated direct message upon follow that was way off target.

And some Tweep thought that they would spam me with their offers of plus size women’s clothing.

The beauty of social media is that it allows us to connect with like minded people which makes for very highly targetted and appropriate word of mouth marketing. The whole direct mail scattershot approach that turns it into a numbers game kinda defeats the purpose.

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