How New Tools Spiced Up an Old Brand

18 Aug

Great case study of how a tired old brand was literally spiced up by clever use of new media.

  • http://topsy.com/malgordon.com/how-to-spice-up-a-tired-old-brand?utm_source=pingback&utm_campaign=L2 Tweets that mention How New Tools Spiced Up an Old Brand | Mal Gordon – online marketing strategist for hire — Topsy.com

    [...] This post was mentioned on Twitter by Malcolm Gordon, Perth Web News. Perth Web News said: RT Mal Gordon: How New Tools Spiced Up an Old Brand http://goo.gl/fb/FvOPN [...]