go to work
if using public transport, whip out your phone and check the news, emails, facebook
get into work
check overnight emails
then the news site you visit everyday
then Facebook (if it isn’t blocked)
Notice anything about the average web surfers daily routine?
We regularly visit sites that are updated daily
So, if you want people to revisit your site so that you can build rapport with them and hopefully get them to remember you then you have to give them a reason to come back to it.
Here’s a good reason – give them something new to read, watch/listen to –
give them fresh content that is updated regularly and I can guarantee that you’ll have them coming back for more.
Don’t have a website that’s easy to update regularly? Then get one!