Marketing for Startups

The gist of it is:

Most startups are bootstrapping which means they’re probably going to have to use word of mouth marketing to generate publicity. For those that do have the budget to pay to acquire customers there are many options but it’s important to learn the relevant metrics so that they can guage the success of their marketing efforts.

Surprisingly, this presentation was viewed over 200 times within the first 12 hours of being uploaded to Slideshare which is a great example of content marketing in action.