Weakest Link In the Chain

Local butcher places flyer with a request to “like us on Facebook” in every shopping bag – GOOD
They incentivise customers to do so with a chance to win a $50 voucher – GOOD
I search Facebook and discover that they are referring to a personal account profile and not a proper Facebook page which is what they should be using as a business – BAD

If you are going to invest funds and energy into driving existing and potential customers to a social media presence, make sure it’s been set up correctly.