The reason your crappy banner ads or pretty much anything you create for the web doesn’t work is because you spend your life seeing the web from the Mac point of view.
To know your Enemy, you must become your Enemy
- Sun Tzu
Heads up! The average web surfing pleb is not on a Mac or an iPhone or an iPad, they are using their crappy desktop PC in an office on work time. They navigate the stormy cyber seas via the good ship Windows and most likely some god awful version of Explorer, not Safari!
They don’t spend their days perusing design blogs and thecoolhunter because they are plebs with no nobility in their souls or appreciation for art.
The sooner you get this through your heads the sooner you can start creating work that appeals to and is understood by these voiceless masses.