Why Online Marketing isn’t Sorcery


Believe it or not folks but I am not a wizard.

I say this because many seem to think that I can wave my magic “online marketing wand” and make money effortlessly rain from the heavens for their business regardless of their budget or capabilities.

If your

  • product or service sucks; or
  • there’s no demand for it;
  • or it’s incorrectly priced; or
  • you’re targeting the wrong people


no online marketing strategy in the world is going to help you.

Online marketing is not a cure-all for your business woes. It falls under but one of the four Ps of marketing. In order to succeed you must have all your ducks lined up across all four of these critical pillars of business.

If you do have a product or service that is in demand or fulfils an unmet need and it is priced appropriately then “yes” I or any other online marketer will probably be able to assist.