In the past, you had to get through many gatekeepers when making your sales calls…you had to defeat the…
Why social media is a game changer
You can now bypass the gatekeepers and communicate directly with the decision makers
You would be amazed at some of the heavyweights of industry who have profiles on social media such as Facebook, Twitter and Linkedin.
What is even more amazing is how ready they are to actively connect and engage with those who believe they have something to make their business better, faster, leaner and more efficient.
Have you searched Linkedin, Facebook or Twitter for the elephants in your industry? You know, the dream clients with deep pockets who you know could benefit from your product or service? If not, why not? It costs nothing to try and they may be a heck of a lot more approachable than you first thought.