Why Social Media is A Game Changer

Whilst having simultaneous conversations on Facebook with a former member of Australia’s BRW Rich 200 (i.e. appeared in the BRW Magazine top 200 rich list in 2002 and is still incredibly wealthy) and my local member for parliament, something dawned on me.

In the past, you had to get through many gatekeepers when making your sales calls…you had to defeat the…

disinterested receptionist who had been trained to deflect your calls/bin your card or brochure

disinterested PA who did much the same

disinterested lower echelon employees who really couldn’t care less how much you could save their company or boss and weren’t incentivised to pass your message on

Why social media is a game changer

You can now bypass the gatekeepers and communicate directly with the decision makers

You would be amazed at some of the heavyweights of industry who have profiles on social media such as Facebook, Twitter and Linkedin.

What is even more amazing is how ready they are to actively connect and engage with those who believe they have something to make their business better, faster, leaner and more efficient.

Have you searched Linkedin, Facebook or Twitter for the elephants in your industry? You know, the dream clients with deep pockets who you know could benefit from your product or service? If not, why not? It costs nothing to try and they may be a heck of a lot more approachable than you first thought.