AdShirts

Jun 2013 — Nov 2013 · Founder

A digital rich-media banner advertising platform that served ads on t-shirts fitted with embedded digital displays.

Outcomes

Built and launched a working rich-media ad platform embedded in wearable displays.
Gained early traction, then identified that the concept was a solution looking for a problem nobody had.
Applied Lean Startup discipline to kill the project quickly rather than over-invest in a venture without product-market fit.

Lean Startup Product-Market Fit Validation Hardware / Ad-tech Rapid Validation