Perth, Western Australia
I'm a decade-plus growth marketer and startup community builder — mentoring founders through Startup Weekend and Plus Eight, running digital marketing for Edith Cowan University, and shipping ventures on the side since 2005. Here's the full ledger.
Online advertising media spend to date
Leads generated
Revenue generated for clients & campaigns
Countries with sales generated
Founders & entrepreneurs mentored
Attendees across 20+ community meetups organised
Successful campaigns launched
AI computer vision judges your food photos against the strictest whole-foods standard on the internet.
wouldpieteat.com → ● buildingA browser-based F/A-18 carrier-ops flight simulator — catapult launches, dogfights, and night traps.
hornetbay.com → ● buildingEarly-stage build — details to follow.
propcheq.com →● gold = venture built ● teal = role held ○ grey = mentoring / facilitation
Founder
Three live builds of mine — see Current Projects above for details on each.
Startup Mentor
I mentor during Office Hours, specialising in digital marketing and growth for startups, alongside Curtin Venture.
Workshop Facilitator
I facilitated the City of Perth Plus Eight pre-accelerator Business Models workshop and an introduction to the Lean Canvas, and ran office-hours mentoring for the cohort.
Digital Marketing Analyst
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Founder
I served rich-media banner advertising on t-shirts with embedded digital displays. I killed it once it was clear the concept lacked a real problem to solve.
Mentor
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Co-Founder
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Freelance Website Build & SEO
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Co-Founder
I built a construction-industry project management platform, ran Lean Canvas assumption testing, and wound it down when it didn't pan out.
Senior Digital Content Co-ordinator
I built, implemented and optimised online marketing strategies to achieve organisational goals in the most cost-effective way.
Digital Strategist
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Online Marketing Manager
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Vice President
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Founder · Freelance Digital Marketing Strategist
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Freelance Website Build & SEO
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Founder
My retro video-game-inspired jewellery brand — my first genuine viral hit, with media coverage across three countries.
Copywriter
I wrote advertorial copy, with the occasional restaurant review.
Campaign Strategist & Copywriter
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Director & Co-Founder · Bookkeeper/Administrator
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Founder
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Corporate Actions Officer
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Founder & Vlogger
My technical-analysis finance vlog — the first of its kind on YouTube. I grew it to ~100,000 views with zero paid promotion.
Course Co-ordinator
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Records Management Officer
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Trader/Investor for a Small Family Office
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Based on LinkedIn endorsements and career history. Only skills scoring 80+ are shown.
A handful of the recommendations I've received on LinkedIn over the years.
Speaks warmly of Malcolm's generosity mentoring at Perth Startup Weekend — freely sharing detailed marketing knowledge and giving founders thorough, practical advice.
Miles Burke · Strategic Marketing Leader & Serial Entrepreneur · Nov 2018
Describes Malcolm as a well-known fixture of Perth's startup community — a constant volunteer mentor at Startup Weekend and an early supporter of the local tech scene.
Charlie Gunningham · Meshpoints, Venture UWA & StartupWA · Nov 2018
Calls Malcolm one of the most in-demand Startup Weekend mentors year after year, and recommends him for any role needing a passionate leader who inspires innovation.
Nate Sturcke · Building a culture of innovation · Nov 2018
Worked with Malcolm at ECU and praises his strong grasp of both online and offline marketing, his social media expertise, and his research-backed, customer-first approach.
Mark Busani · Insights Analytics Manager, CommSec · Nov 2018
Considers Malcolm's knowledge of marketing, advertising, growth tactics and targeting unmatched, noting founders routinely seek his advice on maximising their marketing budgets.
Marcus Holmes · Startup Tech Co-Founder · Nov 2018
Recalls Malcolm going above and beyond on a last-minute Facebook advertising campaign — fast turnaround artwork, timely stats, and a seamless project overall.
Nik Malane · Marketing & Communications Specialist · Mar 2014
Remembers Malcolm driving the social media side of their Startup Weekend Perth 2012 team with wit, creativity and passion, and would happily work with him again.
Jeremy Lu · Startup Weekend Perth 2012 teammate · Dec 2012
Names Malcolm her go-to person for social media and online marketing, crediting him with guiding both personal and professional branding and engagement strategy.
Valentina Lwin Bailey · Employee Experience Strategist · Nov 2012
Highlights Malcolm's can-do attitude and hands-on digital marketing experience while implementing new marketing software and revised processes together at ECU.
Peter Cottam · Director, Contact Centre, WA Health · Nov 2012
Praises Malcolm's excellent understanding of social and online marketing and his ability to match the right channel to the right goal, calling him easy to work with.
Julia Turner GAICD · Executive Leader, Strategic Brand & Marketing · Nov 2011
Describes Malcolm as creative and resourceful with strong social media, advertising and digital project management skills, and highly recommends him.
Dipesh Shah · Customer Experience & Business Analyst · Nov 2011
A client who calls Malcolm a guru in his field, saying there's no one else they'd trust to do what he does.
Ken O'Driscoll · CEO / General Manager · Mar 2011
Hired Malcolm to run an online marketing campaign and was impressed with the results, calling his depth of knowledge second to none.
Mark Lindsay · Director, JBWere · Oct 2010
Says Malcolm's grasp of the online world helped their business finally understand how to link and use social media to grow.
Martin Johnston · Director, VE Graphics · Sep 2010
A client whose business volume grew roughly 20% after implementing Malcolm's social media suggestions, and now recommends him across their whole network.
Aaron Sice · Assistant Director, Building & Planning WA · Jun 2010
Community organising, mentoring and speaking outside of paid roles.
Event Organiser
I organised online property investing community meetups for over 10 years — more than 20 events run for hundreds of attendees.
Guest Speaker — Applied Digital Marketing (MTK5325)
I spoke on Google Ads — how to research, set up and optimise a search campaign.
Communications Specialist
Guest Speaker — Current Issues in Marketing (MTK3606)
I spoke on digital marketing and analytics.
Speaker — Synch Labs Meetup
I gave a guest talk on marketing for startups.
Guest Speaker — Personal Branding for Career Development
Speaker — Year 12 outreach on social media & the internet
I took part in a promotion strategy for The ME Project, an ECU digital engagement initiative.
Guest Speaker — "How to Get the Job You Want"
I gave a career panel guide on presenting yourself online as a recent graduate.
Organiser & Mentor
I ran crash courses in Lean Startup methodology for participating teams.
Marshal
Google AdWords Professional Individual Qualification — Specialisation (Reporting & Analysis)
Bachelor of Commerce, Marketing & Public Relations
I was a Public Relations Student Chapter and AIESEC Curtin Chapter member, and interned at Robertson Hill & Knowlton Public Relations, Perth.
I was a member of the first graduating cohort of PhDo, a 12-week startup accelerator based at Synch Labs, Leederville, founded by StartupWA.
Diploma of Financial Services, Financial Planning
Advertising copywriting, art direction & creativity
I was selected as one of ten from a field of around one hundred applicants to the Advertising Writers and Art Directors Association School.
I won the Business Studies Prize (1993 & 1994) and Media Studies Prize (1993), and was a member of Young Achievement Australia.