Perth, Western Australia
A decade-plus growth marketer and startup community builder — mentoring founders through Startup Weekend and Plus Eight, running digital marketing for Edith Cowan University, and shipping ventures on the side since 2005. Below is the full ledger.
Online advertising media spend to date
Leads generated
Revenue generated for clients & campaigns
Countries with sales generated
Founders & entrepreneurs mentored
Attendees across 20+ community meetups organised
Successful campaigns launched
AI computer vision judges your food photos against the strictest whole-foods standard on the internet.
wouldpieteat.com → ● buildingA browser-based F/A-18 carrier-ops flight simulator — catapult launches, dogfights, and night traps.
hornetbay.com → ● buildingEarly-stage build — details to follow.
propcheq.com →● gold = venture built ● teal = role held ○ grey = mentoring / facilitation
Founder
Three live builds — see Current Projects above for details on each.
Startup Mentor
Office Hours mentor specialising in digital marketing and growth for startups, alongside Curtin Venture.
Workshop Facilitator
Facilitated the City of Perth Plus Eight pre-accelerator Business Models workshop and an introduction to the Lean Canvas; ran office-hours mentoring for the cohort.
Digital Marketing Analyst
Own paid search and SEO for the university, oversee the international digital marketing effort, build forecasting models, and design and deliver digital marketing training for staff and partner agencies.
Founder
Rich-media banner advertising served on t-shirts with embedded digital displays. Killed once it was clear the concept lacked a real problem to solve.
Mentor
Mentoring founders through the 54-hour Lean Startup crucible — MVP scoping, market research, and marketing insight. Involved since the inaugural event in September 2012.
Co-Founder
"Kickstarter for indie designers," founded at the inaugural Startup Weekend Perth. 1,000+ visitors within hours of launch.
Co-Founder
Construction-industry project management platform. Ran Lean Canvas assumption testing before winding down.
Online Marketing Manager → Digital Strategist → Senior Digital Content Co-ordinator
Ran online marketing across a brand touching 25,000+ students and 1,800 staff — social, PPC, analytics, SEO, and organisational training. Chaired the Social Media Committee.
Freelance Digital Marketing Strategist
Built and implemented customised online marketing strategies for SMEs; approved trainer for the Small Business Development Corporation.
Founder
Retro video-game-inspired jewellery brand — first genuine viral hit, with media coverage across three countries.
Copywriter
Advertorial copywriter with the occasional restaurant review.
Director & Co-Founder
Commercial window installation firm. Grew revenue to $500k+ in under 18 months and the team from two to seven; sub-contracted on the Gorgon project.
Founder
First e-commerce build — digitised a mail-order operation using Mambo/Joomla and Php-Shop.
Corporate Actions Officer
Processed share splits, buy-backs, DRPs and bonus issues through a heated equities bull market; trained new team members on internal systems.
Founder & Vlogger
The first technical-analysis finance vlog on YouTube. Grew to ~100,000 views with zero paid promotion.
Product Development Manager
Designed an online multimedia course through a custom LMS; ran a daily video webcast and beta-tested financial-markets forecasting technology.
Corporate Actions Officer
Processing of corporate actions and disbursement of dividends across trust accounts.
Equities and Derivatives Trader
Traded ASX equities, CFDs, exchange-traded options and currency pairs. Built trend-following and income-writing strategies under strict risk management.
Copywriter
Copywriting and editing of commercial audio messages for domestic and international clients.
A handful of the recommendations Malcolm has received on LinkedIn over the years.
Speaks warmly of Malcolm's generosity mentoring at Perth Startup Weekend — freely sharing detailed marketing knowledge and giving founders thorough, practical advice.
Miles Burke · Strategic Marketing Leader & Serial Entrepreneur · Nov 2018
Describes Malcolm as a well-known fixture of Perth's startup community — a constant volunteer mentor at Startup Weekend and an early supporter of the local tech scene.
Charlie Gunningham · Meshpoints, Venture UWA & StartupWA · Nov 2018
Calls Malcolm one of the most in-demand Startup Weekend mentors year after year, and recommends him for any role needing a passionate leader who inspires innovation.
Nate Sturcke · Building a culture of innovation · Nov 2018
Worked with Malcolm at ECU and praises his strong grasp of both online and offline marketing, his social media expertise, and his research-backed, customer-first approach.
Mark Busani · Insights Analytics Manager, CommSec · Nov 2018
Considers Malcolm's knowledge of marketing, advertising, growth tactics and targeting unmatched, noting founders routinely seek his advice on maximising their marketing budgets.
Marcus Holmes · Startup Tech Co-Founder · Nov 2018
Recalls Malcolm going above and beyond on a last-minute Facebook advertising campaign — fast turnaround artwork, timely stats, and a seamless project overall.
Nik Malane · Marketing & Communications Specialist · Mar 2014
Remembers Malcolm driving the social media side of their Startup Weekend Perth 2012 team with wit, creativity and passion, and would happily work with him again.
Jeremy Lu · Startup Weekend Perth 2012 teammate · Dec 2012
Names Malcolm her go-to person for social media and online marketing, crediting him with guiding both personal and professional branding and engagement strategy.
Valentina Lwin Bailey · Employee Experience Strategist · Nov 2012
Highlights Malcolm's can-do attitude and hands-on digital marketing experience while implementing new marketing software and revised processes together at ECU.
Peter Cottam · Director, Contact Centre, WA Health · Nov 2012
Praises Malcolm's excellent understanding of social and online marketing and his ability to match the right channel to the right goal, calling him easy to work with.
Julia Turner GAICD · Executive Leader, Strategic Brand & Marketing · Nov 2011
Describes Malcolm as creative and resourceful with strong social media, advertising and digital project management skills, and highly recommends him.
Dipesh Shah · Customer Experience & Business Analyst · Nov 2011
A client who calls Malcolm a guru in his field, saying there's no one else they'd trust to do what he does.
Ken O'Driscoll · CEO / General Manager · Mar 2011
Hired Malcolm to run an online marketing campaign and was impressed with the results, calling his depth of knowledge second to none.
Mark Lindsay · Director, JBWere · Oct 2010
Says Malcolm's grasp of the online world helped their business finally understand how to link and use social media to grow.
Martin Johnston · Director, VE Graphics · Sep 2010
A client whose business volume grew roughly 20% after implementing Malcolm's social media suggestions, and now recommends him across their whole network.
Aaron Sice · Assistant Director, Building & Planning WA · Jun 2010
Community organising, mentoring and speaking outside of paid roles.
Committee Member
Event Organiser
Organised online property investing community meetups for over 10 years — more than 20 events run for hundreds of attendees.
Guest Speaker — Applied Digital Marketing (MTK5325)
Topic: Google Ads — how to research, set up and optimise a search campaign.
Communications Specialist
Guest Speaker — Current Issues in Marketing (MTK3606)
Topic: digital marketing and analytics.
Speaker — Synch Labs Meetup
Guest talk: marketing for startups.
Guest Speaker — Personal Branding for Career Development
Speaker — Year 12 outreach on social media & the internet
Part of a promotion strategy for The ME Project, an ECU digital engagement initiative.
Guest Speaker — "How to Get the Job You Want"
Career panel guide on presenting yourself online as a recent graduate.
Organiser & Mentor
Ran crash courses in Lean Startup methodology for participating teams.
Marshal
Bachelor of Commerce, Marketing & Public Relations
Public Relations Student Chapter and AIESEC Curtin Chapter member; interned at Robertson Hill & Knowlton Public Relations, Perth.
Member of the first graduating cohort of PhDo, a 12-week startup accelerator based at Synch Labs, Leederville, founded by StartupWA.
Diploma of Financial Services, Financial Planning
Advertising copywriting, art direction & creativity
Selected as one of ten from a field of around one hundred applicants to the Advertising Writers and Art Directors Association School.
Winner, Business Studies Prize (1993 & 1994) and Media Studies Prize (1993). Member, Young Achievement Australia.