Blingvaders

May 2009 — May 2010 · Founder

A retro video-game-inspired jewellery company — Malcolm's first genuinely viral product, complete with international media coverage.

Outcomes

Designed the product line and sourced a manufacturer in China, managing import and warehousing of stock.
Built the e-commerce storefront on a customised WordPress theme and ran on-site SEO.
Ran the full social media marketing strategy across Facebook and Twitter.
Secured product placement on Australia's most popular and fastest-growing YouTube channel.
Landed earned media in Missy (German fashion magazine), X-Press Magazine, and the Sunday Times "Going Up" section.
Explored a partnership venture with Joystick Junkies, a UK retro-gaming fashion label.

Skills & technologies

WordPress Product Design Manufacturing & Sourcing SEO Social Media Marketing PR & Media Outreach E-commerce 3-country media coverage Viral product launch