Threadster

Sep 2012 — Dec 2012 · Co-Founder

“Kickstarter for indie designers” — founded as Team Threadster at the inaugural Startup Weekend Perth in September 2012.

Outcomes

Co-founded the team at the inaugural Startup Weekend Perth, September 2012.
Launched paid acquisition across Google AdWords, Bing Ads and Facebook within hours of team formation.
Drove over 1,000 site visitors within hours of the platform's launch.
Secured earned media through publicity outreach in PerthNow and Sunday Times Magazine (STM).

Startup Weekend PPC Google AdWords Bing Ads Facebook Ads PR & Media Outreach Rapid Prototyping 1,000+ visitors in hours