Threadster.co was a crowdfunding platform for indie fashion designers, born out of the inaugural Startup Weekend Perth hackathon in September 2012.
Outcomes
Co-founded the team at the inaugural Startup Weekend Perth, September 2012.
Created and ran an online advertising campaign targeting fashion-forward consumers in the US and Australia across Google AdWords, Facebook Ads and Bing Ads.
Drove over 1,000 site visitors and the first sales within hours of launch.
Secured local and national earned media through publicity outreach, including news.com.au and PerthNow.
Built and launched the social media presence and branding from scratch.
All of the above achieved within the hackathon's 54-hour time-frame.